At Bronson, we are proud of our veterans!

Since 2015, Bronson has celebrated Veterans Day by recognizing employees that have served in the armed forces to thank them for their service to our country by presenting them with a challenge coin. The title of this year's coin is The Practice of Selfless Service. Members of the armed forces have a long history of carrying challenge coins to symbolize the camaraderie of being part of a select group. It has been said that only those who have served and received a coin for an accomplishment can truly appreciate its meaning.

About Bronson’s 2023 Challenge Coin

Retired Sgt. Efrain H. Robles designs the coin given to Bronson employees each year. “Veterans possess the innate desire and ability to commit to a life of selfless service.” said Sgt. Robles. “This characteristic is inherent to a life of duty that is practiced within a medical environment. The patriotic representation of the caduces seeks to illustrate the blending of military values and compassionate care.”

The phrase, “Selfless Service,” represents the practice of a value inherent to every veteran and serves as the theme of the coin. To our veterans and active duty military personnel, we thank you for your service! The caduceus serves as the focal point of the coin. The overlay of the flag on the caduceus seeks to extol the patriotic sense of duty and service to others. The phrase, “POW-MIA,” appears in remembrance of those who are still missing. The field of white represents the ideal environment within which selfless service best flourishes. The three stars beneath the caduceus along with the two stars that bookend the phrase, “Selfless Service,” frame a sacred and celebrated virtue of selfless service to country.